SPIRITUALITY, FAIR TRADE AND SOCIAL JUSTICE
10
September
2013

"Using our Purchasing Power for Justice & Hope"

Early on in "Using our Purchasing Power for Justice & Hope" the authors make the point that we, the consumers, vote with our dollars. This concept is the perfect counter-argument to the fiduciary duty that corporations hold to their shareholders - usually a large corporation would argue that they have to run the business as cheaply as possible in order to maximize shareholder wealth. What if, instead of keeping consumers in the dark about their pipelines, consumers were aware of where their products came from and demanded a living wage paid to the producers? Then, couldn't it become possible that consumers turn away from anything less, and the corporation would benefit (financially) from doing the right thing? A well informed consumer is a powerful tool for change.

I found it startling that producers of coffee, for example, generally receive 1-5% of a final sale price. There either must be a lot of middle-men, or a tremendous final sale margin. Either way, the fair trade practice of paying 20-30% seems a lot better. I couldn't imagine embarking on any project, or opening any company, if all I could ever hope to realize was 1-5% of final sale price. It would take tremendous sales volume to make any 1-5% endeavor worthwhile, far more than a farmer could ever produce.

I also found it startling that working harder often results in less return on investment, for a farmer. The more a farmer works the land, the harder it becomes for other crops to grow, and the land (along with their way of life) erodes away. That flies in the face of the typical "talking head" maxim that people can fix anything, including their living situation, just by "working harder."

One of the most important points from this selection was the concept of working with dignity. There is something that personally reverberates with me about a person being proud of what they do, the goods they produce, that it is sold in the U.S., that they are paid well for their work, etc. The need to do good and feel good about your work is universally understandable, not confined to a corporate job or American lifestyle.



« Sept. 10th: Using our Purchasing Power for Justice and Hope Response“The New Conscious Consumer: Expanding Economic Justice Through Fair Trade” »


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